THE REASON WHY HUMANS LIKE SUGAR.

November 14, 2016

 

After last week's post, we have received a few questions. One of them was: If Sugar is bad for our bodies, why do we tend to like it so much? So here's why...

 

Sure evolution has done us a few solids over the millennia like talking, thinking, standing upright and all that…but right now, we’re in a time where we’re becoming more conscious of what we consume, more obsessed with our body shape and super opinionated about how much sugar is in everything and it’s making us flip out because we love how it tastes but hate what it does to our six pack abs (well, four pack maybe). And it’s all evolution’s fault.

 

You see, back in the hunter/gather days before there were supermarkets, our primate ancestors survived on fruit. And they got the most energy from the ripest fruit. And ripe fruit is high in sugar, or as the nerds call it, fructose.

 

And because food was hard to come by back then, our ancestors bodies adapted so that when it got some fructose it would activate some internal instructions to hold onto fat. 

 

That was pretty sweet at the time because they didn’t have deliveroo then and you never knew when the next meal would come along so having a store of energy was a big advantage.

 

The brain helped by evolving to release the feel-good chemical, dopamine when fructose was consumed, thus enhancing a natural desire to seek out and consume sugar.

 

But now, sugar is in just about everything and food is pretty easy to come by and our bodies are getting over-loaded.


The problem, though, comes from the fact that our brains haven't re-wired themselves yet to weaken our desire for sugar.

 

And when you combine these factors with our 21st century desires to look like the love children of Hugh Jackman and Margot Robbie, we start to go a little cocoa-bananas.

 

So what can we do about it in these go-go days of 2016?
Our advice: if you get a craving for the fructose, have a piece of fruit rather than a chocolate, soft drink or anything else with processed sugar.  
It’s better for you and easier on your body.

 

 

 

 

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